Your team may be managing your active pipeline in HubSpot. Before, you had to manually log all your OpenPhone calls and messages in HubSpot.

HubSpot and OpenPhone now connect directly together so you can spend less time on admin work in your CRM.

In this article, I’ll share everything you need to know about the OpenPhone HubSpot integration including how it works and what you need to do to set it up.

What is HubSpot?

For anyone looking at different CRM solutions, here’s a brief overview of HubSpot (if you’re a HubSpot user, you can skip this section).

HubSpot CRM is a free and easy-to-use CRM to help you organize, track, and build better relationships with leads and customers. Over 100,000 businesses use HubSpot to scale their inbound and outbound sales.

With HubSpot CRM, you can:

  • get full visibility into your sales pipeline in real time
  • organize all your active deals
  • track how contacts interact with your email marketing, landing pages, and more
  • grow your leads list with HubSpot’s free form builder

How does the OpenPhone HubSpot integration work?

With this new integration, it’s easier than ever to nurture and stay in touch with your HubSpot contacts.

Sync HubSpot contacts

When you call or message a HubSpot contact, you’ll now see that contact’s name in OpenPhone without having to add them as a contact in OpenPhone. ✅

How an incoming call from a HubSpot contact looks in OpenPhone

If a HubSpot contact reaches out to you, see you’ll see their name with a HubSpot icon next to their profile. Need to update the name, email address, or phone number associated with a HubSpot contact? You can make that change in HubSpot.

Auto-log phone activities

Remove data silos from your team and see all the interactions your team has with a prospect or customer. With our integration, any activities done through OpenPhone (incoming calls, outgoing calls, call recordings, voicemail, and text messages) can all automatically be logged to a relevant contact in HubSpot.

For sales managers, you can now have a clearer picture of how your team spends their time on the phone. Simply run HubSpot reports on auto-logged OpenPhone activities.

OpenPhone activities automatically logged in HubSpot thanks to the phone integration

Click to call

One more thing to note: you can call your contacts in HubSpot’s app with your OpenPhone number. However, by default, you’ll be using the call minutes in your HubSpot subscription.

Wish to call your contacts without using your HubSpot call minutes? You can! 🧞

  1. Make OpenPhone the default calling app for your Mac (OpenPhone for Windows app is coming soon).
  2. Select a contact in HubSpot.
  3. Hover over their phone number. You’ll see a share icon you can click to call that number in OpenPhone.
Click to call from the HubSpot app
  1. After clicking the pop up, you’ll be taken to the OpenPhone Mac app where you can click “Call” to dial that contact’s number.
Number pushing to the OpenPhone Mac app for dialing

What’s the pricing for the OpenPhone HubSpot integration?

Users on the OpenPhone Premium plan can use the integration. Need to update your plan? Any OpenPhone owner or admin user can upgrade from the OpenPhone app within the “Billing & Credits” section of your OpenPhone workspace settings

How to get started with the HubSpot integration

Along with the Premium plan, you’ll need these user privileges to set up the integration:

  • an OpenPhone workspace owner or admin user
  • must be a super admin in HubSpot

Now, let’s dive into how you can set up the integration.

  1. Log into your OpenPhone account. Haven’t tried OpenPhone? Sign up for a free trial.
  2. Sign into your HubSpot account or create a new account.
  3. From the OpenPhone web or Mac app, select “Integrations” under Workspace settings.
  4. Select HubSpot and click “+ Connect to HubSpot”.
Connecting HubSpot in the OpenPhone app
  1. HubSpot will ask you to confirm the HubSpot account you want to connect to OpenPhone.
Confirm HubSpot account window to connect with OpenPhone
  1. You’ll be redirected back to the integration settings in OpenPhone. From the integration settings in OpenPhone, you can toggle on and off:
  • Auto-logging incoming and outgoing calls to the matching contact or company in HubSpot
  • Auto-logging incoming and outgoing messages to the matching contact or company in HubSpot; this setting auto-logs SMS messages. MMS messages sent through OpenPhone will show as a blank message in HubSpot currently. However, a sales rep can add the image, GIF, or video into the log history in HubSpot by clicking into the blank message in HubSpot and clicking “Save”.
HubSpot integration settings in OpenPhone

If you have a customized set up in HubSpot, you’ll also see the option to set custom activity types in HubSpot.

  1. Scroll down to “Phone Numbers” within the integration settings. In this section, you can select the phone numbers you’d like to sync call and message data within HubSpot.
Selecting a number to activate the HubSpot integration with in OpenPhone

More ways to bring HubSpot and OpenPhone together

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With our Zapier integration, you can save even more time on tasks. Here are a few different HubSpot tasks you can automate by adding Zapier to your tech stack.

Learn more about the HubSpot integration [Video]

Want to see the integration in action before adding in OpenPhone? Watch the video below.

That’s all you need to connect OpenPhone to HubSpot. If you haven’t tried OpenPhone, sign up for a free trial.

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Austin, TX-based storyteller and content strategist that's helped businesses communicate with their audiences for over seven years. Catch me on the greenbelt or a patio.

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